Local News
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Coalition of groups launches three-year anti-arthritis campaign
Coalition of groups launches three-year anti-arthritis campaign
The Arthritis Foundation, the Ad Council and the American College of Rheumatology kicked off a three-year-long integrated ad campaign this month. The goal of the effort is to help Americans deal with the effects of osteoarthritis. The campaign includes an[…]
Created on: 8 Feb 2010 | 2:00 pm
8 Feb 2010 | 2:00 pm -
Facebook cuts display ad ties with Microsoft
Facebook cuts display ad ties with Microsoft
Popular social site Facebook cut display ad ties with Microsoft Corp., but it is keeping its search relationship alive. Microsoft, which bought a 1.6% stake in Facebook in 2007, has sold the network's banner ads for the past three years.[…]
Created on: 8 Feb 2010 | 1:12 pm
8 Feb 2010 | 1:12 pm -
Nonprofit launches ad campaign promoting disabled hires
Nonprofit launches ad campaign promoting disabled hires
Nonprofit group Health & Disability Advocates launched a national ad campaign this week promoting the hiring of people with disabilities. The ads, which are running online, on TV, in print and on billboards, drive consumers to www.thinkbeyondthelabel.com, where they can[…]
Created on: 3 Feb 2010 | 2:34 pm
3 Feb 2010 | 2:34 pm -
Sheraton debuts digital campaign touting renovations
Sheraton debuts digital campaign touting renovations
Starwood's Sheraton Hotels & Resorts brand launched its first marketing campaign in two years on February 3, calling consumers to "rediscover Sheraton." The campaign encourages travelers to take a fresh look at the hotel brand, which has refurbished many locations[…]
Created on: 3 Feb 2010 | 1:57 pm
3 Feb 2010 | 1:57 pm -
Sara Lee calls consumers to 'Save the Earth' with interactive push
Sara Lee calls consumers to 'Save the Earth' with interactive push
Sara Lee's EarthGrains brand launched a campaign on February 2 to promote that some of its whole wheat bread products are using Horizon Milling's Eco-Grain wheat, an environmentally friendly grain. The "Plot to save the Earth, one field at a[…]
Created on: 2 Feb 2010 | 2:47 pm
2 Feb 2010 | 2:47 pm -
Deliverability tougher in US than Europe: Return Path survey
Deliverability tougher in US than Europe: Return Path survey
E-mail deliverability varies by international region, with European marketers enjoying better chances of reaching consumers' inboxes, according to Return Path's biannual report on message deliverability.
Created on: 2 Feb 2010 | 2:37 pm
2 Feb 2010 | 2:37 pm -
Inbox Insider: Love is in the inbox
Inbox Insider: Love is in the inbox
With Valentine's Day approaching, love is in the air — and in the inbox. Already this week, I've received a number of e-mails from marketers selling gifts for the lovers' holiday, including See's Candies, Victoria's Secret and 1-800-Flowers.
Created on: 2 Feb 2010 | 12:59 pm
2 Feb 2010 | 12:59 pm -
Dove launches campaign for men's line, including social, e-mail opt-ins
Dove launches campaign for men's line, including social, e-mail opt-ins
Unilever's Dove brand has launched an integrated campaign for its Men+Care line of skin products, including social media, TV and a microsite, DoveMenCare.com. The effort was aided by agency Mindshare.
Created on: 2 Feb 2010 | 7:30 am
2 Feb 2010 | 7:30 am
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